PAINTED ROADSIDE ADVERTISEMENTS - Brand list

Agriculture

Piensos Biona
Alimentos Coren
Piensos Ganador
Guarraquat herbicide
Nitrato do Chile
Patafol
Seeds le Paysan
Pec fertilizer
Phosamo fertilizer
Alimentos Porta
Star & Totem fodder
Stimufol
Touchdown
     
Agripac advertisements
Cañar (Ecuador); 16.VII.1992
PATAFOL® contra la lancha

Lancha (or Tizón tardio) is Late blight: a serious disease of potato and tomato caused by the fungus Phytopthora infestans. The word is also used for Early blight (or Tizón temprano) caused by the fungus Alternaria solani.

Blight is the cause of probably the largest use of agrochemicals.

  TOUCHDOWN® contra el Kikuyo

Kikuyo (Pennisetum clandestinum) is a grass, native from Ethiopia, and introduced in the Andes at the beginning of the 20th century.
First it was imported as an ornamental plant and as cattle food. Today it is a pest-species invading farmlands (nitrogen lover).

That's how it goes: one half of the community fights the grass, the others apply fertilizers in favour of their Holstein breed. A clear win-win situation.

STIMUFOL® + LIBREL® BMX
abonadura super completa

abonadura = fertilizer


 
Mexico; V.2004;
pict. M. Chartier
El mejor matazacate
Garraquat Super 25
Paraquat
or
The best weedkiller
   

 
Alvito (Alentejo, Portugal);
IV.1998; pict. A. Guët.
Banyoles (Catalunya, Spain);
VII.1999; pict. M. Tailly
Astorga (Spain); VII.1999
adubai com Nitrato do Chile   Piensos Ganador
or fodder winner

Don't miss the quality seal behind the G.

  Piensos (= fodder) Biona

Surely no typographic highlight. The lettering has everything of a head-to-tail collision.

 
Ourense (Spain); VII.1999
Coren - Alimentos de Gallicia

The Co-operative society of Orense stems from the 1960s when Sr. Franqueira won some farmers for his idea that the only way to become profitable was by working together.
Franqueira had a tough time convincing the conservative lot in this backward province. But he succeeded and Coren now stands for more than 6000 families.

Read more: the company's website speaks four languages!

 
Sariñena (Spain); VII.1999
Alimentos PORTA

Note the double use of the T.

As I told in the introduction: nothing beats waterproof paint. It doesn't rain that much in Sariñena, but clearly enough to reveal the inferior quality of the paint.

 
Orthez (France 64); VII.1999;
pict A. Guët
The text says
Les Célèbres Graines en Sachet
or The Famous Seeds in Sachets

LE PAYSAN (=peasant)

 
Leyrac (Gers, France); V.2000;
pict. A. Guët
Tous Produits du Sol
ENGRAIS
Complexes - Granules
PEC
Dans tous les sols
Pour toutes cultures

Engrais Pec ...
... Pas D'Échec
All Products from the Earth
FERTILIZER
Complexes - Granules
PEC
On every soil
For every culture

Fertilizer Pec ...
... no failure
  
D655 x D9 (Gironde, France); VII.2000;
pict. M. Chartier
La Mure (N85, France); VIII.2000;
pict. M. Chartier
La Mure (N85, France); VIII.2000;
pict. M. Chartier
Phosamo - l'engrais complet
Phosamo - the complete fertilizer

Observe the peculiar lettering: the O eats the preceding character.
Notice also the skilled use of the shadow: the brand really jumps in our direction.

  Aliments STAR and Compos?? TOTEM
The top part of the wall states
Deux marques - une qualité or Two brands - same quality

The wattled egg probably announces STAR as chicken food.
The graphics of the TOTEM brand is more inspired. The center 'T'
emulates a real Totem made from sheep and cattle heads.

 

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