When the receiver is a printing professional, the advised recipe is to enhance the advert with a colour calibration target.
Point and shoot
Photorealism™— that someone couldn't resist the temptation. Follow the foot-prints from the fish and find out who cracked.
is a breakthrough in digital colour technology. When we compare with earlier adverts of the same brand in Elephants No. 7 a shift in accent becomes apparent. Back then in 1982 copying and resizing was something and illustrated with hordes of the same species (elephants, ladybugs). In 1991 any decent copier could resize and make good duplicates. Then was the time to stress colour and image quality.
Cat and bird form also a strong couple, though I couldn't find any sample. Copywriters consider cat and bird in the setting similar to advert 3, where the bird is eaten by the cat, undecent, I suppose. Avoid any chance to disturb the customer. Play it safe with a pest species or a cold-blooded animal.
When a picture becomes real.and
Make your pictures become alivewhile the Dutch version only indirectly alludes to the superior quality:
Nothing sells better than a picture that brings the water to your mouth. An idea also very appropriate in view of the fish. Peculiar detail : the printing width is between 60 and 220 cm in Dutch but between 61 and 200 cm in French.