Our second example  is also computer related (2) and also walks the pig - truffle - quality path. Really good quality is often difficult to find. But sometimes it's quite simple! is only the start of a page-long lesson about truffling. The explanation ends where it starts, stating the obvious. Notice how the animal on stage isn't important, nor one of its abilities. The pig is only a pointer to the truffle-quality duo. We've seen the same tactics with Goldfish where the fish is only an excuse to bring the bowl to the table.
Advertisement (4) follows exactly the same line of thinking. Truffles are his business. Wine is ours. It's the quality tune again: pig points to truffle points to quality. But what about the wine advert (5)? The quality is supposedly good enough, but is the swine pointing to the wine? I think not. It's just a teaser, any terrestrial meat producer would work.

  We recognize a  more or less similar approach in the Traffic jam, where? advert (11). Our Sus scrofa stands for the green wilderness of the Ardenne region in Belgium. The highway is just repaired and queueing is past. At the side of the same highway you'll find panels showing a wild boar and carrying the caption an élan of progress. That's two in one: the wild boar means the natural environment of the region but also the energetic economical environment.

  The wild boar  of advert 6 could be anything unusual on the city streets. The picture is full of weird things passing the reader behind his newspaper unseen. The story is that the news soon will come on a smaller tabloid size giving the reader the opportunity to keep an eye on the surroundings. Thus the size is changed not to enhance the reader's experience, but in order that the customer can pay attention to other things. I can't quite follow.