Let's start with
the delicate German humour —no pig can endure this high-performance pressure
— recommending a laser printer (1).
The writer explains with much play with words how the brand stands for
quality prints (hochleistungs-druck
). How many suppliers dump their printer (Drucker
to market with swagger (mit viel Schwein
). How they save you the stress (Druck
finding the best printer out there. How a good nose is needed to find the best.
That is probably already an allusion to the truffle tracing capacity of the species.
Our second example
is also computer related (2) and also
walks the pig – truffle – quality path
. Really good
quality is often difficult to find. But sometimes it is quite simple !
is only the start of a page long lesson about truffling. The explanation
ends where it starts, in stating the obvious.
Notice how the animal on stage is not important, nor are one of its abilities.
The pig is only a pointer to the truffle–quality duo. We have seen the
same tactics with Goldfish
where the fish is
only an excuse to bring the bowl on the table.
Advertisement 4 follows exactly the same line of thinking.
Truffles are his business. Wine is ours. We are hearing the quality tune again : pig
points to truffle points to quality. But what about the wine advert not only with fish (5)? The quality
is supposedly good enough, but is the swine pointing to the wine ? I think not.
It is just a teaser, any terrestrial meat producer would work.