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PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Fibers and Clothing |
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Rasurel Rhovyl West Benetton |
Amul Jon Frontline Macroman |
Safa Dandy shirt-maker MEXX |
Los Zamoranos Vêtements Battin Mont St Michel |
| Today we are used to briefs and bras draping the street. Rasurel seems the only underwear who came in the open long before the others. Or they used longer lasting paint (Valentine, who knows? Yes, we have Valentine in our Paint section). | Both panels target a different public and promote a different use of the Rasurel brand. The look- through nylon brief marvelled by the house-wife probably wouldn't be accepted for the atlete's Slip Well. Rasurel uses Rhovyl (see below). |
| Aire sur l'Adour (France); 1997 | Castelnau (France); VII.1998; pict: A Guët | Clarac (N117, France); 23.X.1999 | |
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| with detail Slip Well | Maillots - Apr?? RASUREL
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RHOVYL
électricité statique
or
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| Thiais (94, France); VI.1999; pict. A. Guët | ||
| It was in 1941 when the Rhodiacéta laboratories
discovered a method to make PVC-fibers.
The group Rhône-Poulenc, in 1948, founded a company to commercialise the new chlorine fibers: Rhovyl. Rhovyl became an independent company in 1992. Visit the company's nice and informative website www.rhovyl.com for more information about their history and products (in both English and French). |
I generate static electricity.
No brand today would see that as a plus. It's already
difficult enough to keep today's office equipment running without.
This ad stems from ages back when electricity hasn't lost charm yet to become an everyday commodity. The message however shows modern sophistication: the text touches the irresistible gain without pain string. Skip your morning exercises: all you need for your atletic condition is apparel with Rhovyl. |
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La
Triboélectricité est ma force
électricité statique
grace à l'électricité tue ... au service de la science, elle devient un bienfait. |
Tribo-electricity is my strength
static electricity
thanks to electricity kills ... in service of science, it becomes a benefaction. tribo stems from the Greek for rubbing |
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| Lissieu (RN6, France); XII.1999; pict. M. Herz |
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| This Rasurel-Rhovyl ad is only half of a very nice wall (overview). | Enrich your vocabulary.
Forvil: extrapones Solatex: sol |
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| Ejea de los Caballeros (Spain) | San Martín de Unx (Tafalla, Spain); VII.1999 |
Turenne - 4 Routes (Lot,France);
November 1998; pict. J.F. Vittoz |
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| The new fibers were so good that even sheep left their own
produce for the new fabric. (We couldn't find it back in July 1999) |
Confecciones (Ready-to-wear) Los Zamoranos Tafalla The lettering is a bit irregular: the characters dance. |
Vêtements Battin - Brive or Clothing Battin from Brive |
| Rajasthan (India), XI.1999; pict. H. De Meyer | ||
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| Rajasthan (India); XI.1999; pict. H. De Meyer | ||
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| Combourg (Bretagne, France); XI.1999; pict. A. Guët |
St-Pierre Eglise (Manche, France); VI.2000; pict. M. Chartier |
Chinon (France); I.2000; pict. A. Birtwistle |
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| Le Mont St Michel Signature de garantie: Ariès Vos Vêtements Préférés
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Le Mont St Michel Signature de garantie: Ariès BLEUS de TRAVAIL |
Le Mont St Michel Signature de garantie: Ariès VOTRE BLEU de TRAVAIL |
| Louis and Henri Ariès founded the company in Pontorson not far from the legendary Mont Saint-Michel —hence the name. A second production unit in 1923 was built in Rennes and would replace the Pontorson branch in 1930. The company became one of the most important companies for working apparel in France. | After World War II it was renown over the whole territory because of the excellent quality and also thanks to the advertising campaign. In the 1960s the brand ventured into women's ready-to-wear and had to close business in 1979. |
| Next page: | Fibers and clothing 2 |
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