pict. A. Guët
PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Bodycare & Health - Forvil |
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|
Savon Cadum Forvil Cadoricin |
Solba Dr. Pierre Colgate |
Ginsana Soeur Borel Allrock |
l'Oréal |
| Bily Sr (France); XI.1992 | La Vernelle, Valançay (France), VII.1999 | Hirel (Cancale, France); IV.1998; pict. A. Guët |
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| Exigez la Brillantine FORVIL | Brillantine FORVIL | FORVIL |
| The first series of pictures
shows the primitive Forvil: use of uppercase characters, stating
the brand's name, short description or suggestion.
The characters only have a borderline. Unlike many other brands Forvil didn't fancy shadows. |
The Abbeville mural shows a new
colour-scheme. Yellow becomes the main colour.
The type face stays the same. The message also brings more information.
Forvil states its strong point: the excellent ingredients. The St-Maure wall goes further and stresses the good results. |
| Abbeville (France), May 1999; pict. D. Arbelet | Crêvecoeur-le-Grand (Oise, France),
May 2000; pict. M. Chartier |
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| Abbeville mural as is | Abbeville mural after editing | |
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| Super Brillantine TRAITEMENT FORVIL á base d'extrapones |
Extrapones are extracts of plants treated to be used in cosmetics. |
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| The last set shows the brand
experimenting. The main colours are the same: blue, white, red.
But we note the swap of white and red for the name and even the introduction of yellow. The borderline is gone and the St-Maure wall features for... in a round, lowercase type face with a special 'f'. |
I guessed the usual ...vil
hidden by the Touraine.
The Port Rémy wall though proves this supposition wrong. It was quite a squeeze but eventually the wall gave up. The product coiffant souple is forBRIL where the bril is written in italics. Doesn't sound nor looks brilliant: forbril |
| St-Maure de Tourraine (France); VII.1998 | |
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| Detail of left half | Detail of right half |
| coiffant souple | FORVIL |
| Port Rémy (D901, France); IX.2000; pict. M. Chartier |
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| The wall without any editing.
The classic Super Brillantine FORVIL |
The ochreous blot resolves into coiffant souple FORVIL | Lines disturbing forbril removed. |
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| Houplines (France); 16.IV.2001 | Corte (Corsica), VII.2003; pict. A. Guët | |
| Again several layers: we recognize FORVIL, but also coiffant souple and forbril | The background says coiffant souple and forbril. The toplayer features the words BRILL LAQUE, Diaphane and at the bottom FORVIL. |
| More bodycare: | Bodycare & Health 1
Bodycare & Health 2 Bodycare & Health - more Forvil |
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| More soap: | Cleaning and maintenance |
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