|St-Andries (Brugge, Belgium); VIII.1998||St-Dizier (Hte Marne, France);
X.2000; pict. M. Chartier
|The first Mobylette
was presented to the public in 1949 and was an instant success because it was a
major improvement in a time when bicycles ruled the roads.
Read more motobec.multimania.com (French).
Remark: It was a French product.
The national custom requires the appropriate colour choice. Find f.e.
Total and Azur on the Fuel page.
|Saroléa is a
Belgian brand of motor cycles. Production started in 1901.
After a merger with the French Rene-Gillet Saroléa ceased to exist in the 1960s.
|Hardivillers (D34 Oise, France);
XI.2000; pict. M. Chartier
|Les Echets (N93, France);
IV.2000; pict. M. Herz
|Kinshasa (Zaïre), 1987;
pict. P. Viguier
|Renault - Saviem
Show me some nice ads for
|Renault service||Vive la liberté
Toute notre expérience pour en profiter au maximum!
Le hors-Taxes est notre ????
Very interesting to notice how european symbols were considered appropriate to support the message.
|Hazebrouck (France); 16.IV.2001|
The word radio is probably hidden behind the new advertisement.
Arel stands for Applications Radio-Electriques. Arel and Clarville were both distributors for Radio-France. Arel did the car audio receivers and Clarville was for home appliances. Though some products (like the Solistor which was the first receiver with transistors in France) were sold by both.
|Brussel (Belgium); VI.2001;
pict. A. Guët
|The entire wall says
|The Loughead brothers Allan and Malcolm
pioneered with aircraft during the 1910s. But the Loughead company had to close down in
Malcolm quit the aviation business and became successful with a hydraulic brake system for motor cars. Malcolm changed his name into Lockheed and baptised his new company the Lockheed Hydraulic Brake Company.
Allan, together with Jack Northrop, got back to airplanes when both created the Lockheed Aircraft Corporation. 'Lockheed' to ride on the fame of the brake company.
|Very nice wall, a bit naive, but worth a medal.
Observe the detail in the drawing explaining hydraulic brakes. The tin contains Special liquid Lockheed N° 5. Could there be any relationship with another famous N° 5?
A short closing word: the typography is horrible and comes close to the Sister Borel ad. Don't tell me that was considered good design back then, was it?
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