In half of the other adverts (tell me, which fraction is that of the whole?) bears are not chosen because they are what they are, but because they live in a cold and harsh environment or also because of their sometimes humanlike posture.
In most of the other advertisements bears stand for nature.
United we stand– stays much closer to what we see and is therefore much more solid.
Can you keep your peace of mind with the winter closing in ?The link with a polar freeze strengthens the message.
The car ad (14) belongs also to this strength-group.
The text follows the Universal Standard for Car Adverts (USCA) — don't rush to your
local library. I just made it up.
The USCA green book says that
An adult Grizzly measures more than 2m70 and weighs sometimes more than 400 kgs.(rules a and c) ●
They are good swimmers, excellent climbers and catch up easily with humans.(rules b, c, d) ●
Except when he is sitting behind the steering wheel of course(rule d, f) ●
The … has engines with muscle … growls awfully when needed and speeds ahead with a satisfied purr.(rule e) ●
… one final suggestion stay in your car for the pic-nic.(together with the setting: rule f)
Notice that this is one of the very few (if any) advertisements where we can actually learn something about bears! Advert 28 also gives some information but it is clear that nobody took the effort to check the facts. We have more examples of car advertising: with Elephants (with minimal use of text, but still quite close to the book) and also several with Penguins.