The third place in order of occurrence is taken by the bear as a symbol for Nature, purity, or environment. The link is rarely obvious and often plainly misleading.
We close with a short word about some ads where you could swap the bear with any other animal big enough.
Ad 19 says (translated from French) For him, the environment
is important. When you are about to order selfadhesive labels, do you
take the environment into consideration? … don't use any chlorine. …
less environmental risks using sulfate instead of sulfite. …
Thus on this earlier (1993) advert for Raflatac® the bear symbolizes the natural environment. This original green meaning is gone on the advertisement announcing the partnership. This shift was probably not intentional, because more recent adverts (1998) fall back to the original meaning.