Mice are extremely versatile. A bottle of beer, a printer, a bank account, a scanner, a spread sheet, human resource management, you name it, all most likely have something in common with a mouse.
Lightweight and easy to transport – preserves the flavour.
The contrast of big against small is very clear in our third example (3).
The performance of this printer is elephant and you'll have it all for a price
that is mouse. Text (
Heavy weight for a price that doesn't scare you …) and
image are based on the mouse scares elephant joke theme.
Both ads also show a feature often present in Dutch advertisements : the English
closing shot. It is meant to impress the reader :
With L. you can
expect to succeed (2),
Printers for professionals (3),
The essentials of imaging (8).
How silent is your printer ?but No. 5 is stacked with ideas. Mouse is the name of a computer device which is forcing you to keep at least a small part of your desk paperless. The advert is about banking from your computer — internet banking in 2002 !—, hence the mice. Laboratory mice. They are the link to the bold statement
Not tested on animalsgiving way to the smaller print
but on Dutchmen. The message comes from a Dutch banking company and is directed to the Belgian reader. The Belgians know for sure that the Dutchmen are skinflints. If the Dutch people consider the proceeds good enough, why wouldn't the Belgians (known as blockheads) try it as well ?
Find a home that really fits you. That is not going to work without a mouse. Very predictable and a bit easy-going a white mouse was chosen. But look carefully. The nesting box hangs on wires which prevent access from visitors without wings. And yet, there is a mouse at the doorstep. Could it be done by purpose ? To stress the superior matching results of the site ? Congratulations.