PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Beer continued 4

Adelshoffen
Akila
Bières d'Alsace
Gueuze Belle-Vue
Botchkarov
Pilsen Callao
Castel Beer
Cerná Hora
Coors light
Corona
Damm
Delirium tremens
Dorada
Export
Foster's
Ginder Ale
Guinness
Heineken
Golden Kenia
Kronenbourg
Mahou
Meteor
La Meuse
Modelo
Mons
Mutzig
Paillette
Perle 28
Rinck
Salamander
Slavia
Sol
Stella Artois
Superior
Sylver Brau
Three Horses Beer
Bières de L'Union
Vedett
Vega 2000
Whitbread
Wiel's
Wielemans
 

Abbeville (France), v.2005;
pict. A. Guët
Stella Artois

The origins of the brand lay way back in time. In 1717 Sebastien Artois, master brewer since 1708, purchased brewery Den Horen existing since 1366. The company, located in Leuven (Belgium), was then given the name Artois. Stella was born as a christmas beer in 1926. Hence the name Stella = star.
Artois, after several acquisitions, mer­ged with Piedboeuf in 1987 to form Interbrew.

Copenhagen (Denmark), 03.iv.2017;
pict. A. Anselin
Espíritu Libre
desde 1899
Sol
Cerveceria Moctezuma
Cerveza original de Mexico

 
Sol beer was in 1899 created as El Sol and was a beer of the Cervecería El Salto del Agua which was acquired in 1912 by Cervecería Moctezuma. The beer was renamed Sol in 1924.

Sol remained a rather localized beer until the mid 1990s when it began its expansion, first in Mexico and later internationally.

In 2010 Moctezumal was acquired by Heineken International.

 

Darwin (Australia);
05.vii.2001
Lovely day for GUINNESS
Darwin (Australia);
05.vii.2001
GUINNESS as usual
Dungiven (Northern Ireland);
viii.2004; pict. J. Shannon
GUINNESS for strength
“Horse it into you Sur”

Arthur Guinness started his company in 1759 brewing ale. He switched to stout in 1799. The harp (picture left) became a trademark in 1862. The toucan first appeared in 1935.
The company's website has a history section: www.guinness.com (latest check 26.iv.2024).
Better keep a pint ready, because you'll need some time.
 

New-York (USA); 25.viii.2012;
pict. A. Guët
The silver bullet
Coors Light
NY Victory down cold.
Cold as the Rockies
 
 
Adolph Coors (born in Wuppertal, Germany) leaves his country in 1868 and in 1873 starts a brewery at the foot of the Rocky Mountains where he had found the perfect water for his endeavour.

Coors Light was introduced in 1978 and dubbed the Silver Bullet. Low temperature and thermo­chromic ink seem to be key ingre­dients in its sales strategy.

 

Hughenden (QLD, Australia); 18.vii.2001
Foster's Lager

Australian brand created by William and Ralph Foster in the late 1880s. Their lager became available to the public in 1889.

Barbastro (Huesca, Spain); xi.2001
Cerveza
Voll-Damm
Barbastro (Huesca, Spain); xi.2001
Cerveza Damm Especial
Estrella Damm
The Damm public company was founded in 1910 in Barcelona. But Augustus Damm (an immigrant from Alsace; the influence is still visible in the type face) was already brewing beer in the same city since 1876.

Pargny les Bois (France); 04.v.2003
Bières Slavia
Mexico, v.2004; pict. M. Chartier
Cerveza Modelo especial

Is a pilsener beer of Grupo Modelo®, first brought to market in 1966.

Mexico, v.2004; pict. M. Chartier
Cerveza Superior

In 1891, five people founded the Cervecería Cuauhtémoc in Monterrey.

In 1985 there was a merger with brewery Moctezuma expanding the company's portfolio with Superior and other brands.

Mexico, v.2004; pict. M. Chartier
Corona Extra
Mexico, v.2004; pict. M. Chartier
La Cerveza es … Corona

Cervicería Modelo was founded in 1922.
Its first beer, in 1925, was Modelo® soon followed by Corona® in 1926.

Other pages: Beer page 1
Beer page 2 (Wiel's, Dorada, …)
Beer page 3
Related: Other drinks
Vins au quinquina
Cognac and other liquors
Martini and other vermouths

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