|The typeface makes it difficult to
read this panel; the message is probably only meant for pedestrians.
Everything possible has been done to make this piece of advice firmly root in our brains. The person (left) is a nurse or a nun: back in time both were trustworthy examples. She raises the glass suggesting a happy social occasion. It is also an act of trust, even faith in the power of Carvalhelhos.
The message is strengthened and its target widened by the person on the right. Carvalhelhos is not only for sick people, women or children, but also for strong men (look at his chin). Finally, even the most crusted non-believer must fall for the health-radiating intestines.
|Mertola (Alentejo, Portugal), IV.1998; pict. A. Guët
|The water from Carvalhelhos is known for more than 150 years. The commercial exploitation started with a concession dated August 1915. It was not easy to get the bottles to market (first with porters, then carts and finaly by train).||A new company Caldas Santas de Carvalhelhos was born in 1948. It took until 1961, when more electricity became available, before the company could grow to one of the most modern in Europe today. (based on the Carvalhelhos website in portuguese; the nun is still present)|
A very patriotic painting. The guy wears an armour suit and his shield features the French national colours. Notice how he's able to drink without clipping his mask away! The shield emulates a crown-cork.
We've seen the same colour choice on a crown cork with Pepsi-Cola. I wonder if that caused any friction back then.
Notice the yellow hexagon with SFAR. S.F.A.R. stands for Société Française d'Affichage Routier.
Based on the brand's website at www.st-yorre.com (in French). I can't link because their page with Informations légales states that a permission in writing is required before any such attempt! (latest check IV.2016)
Vichy is also a holiday destination: it's advertised in our section about tourism.
This is an example of what are called surrogate advertisements. The advert very closely mimics murals for Haywards 5000 Super Strong Beer and in this way the beer brand tries to compensate for the ban of adverts for alcoholic drinks. The soda brand does exist but it was clearly created with the purpose to encourage consumption of a product whose promos were prohibited by law.The Haywards beer was launched in the 1970s and it became an AB Inbev brand in 2016 when SABMiller was acquired.