PAINTED ROADSIDE ADVERTISEMENTS - List with Brandst

Liquors: Martini & other vermouths

Abel Lepitre
Amer Picon
Auvergne gentiane
Bandeira Port
Bartissol
Bénédictine
Berger
Cognac Bisquit
Bonal
Bourin
Brouette
Byrrh
Caballero
Calisay
Campari
 Camus
Canard-Duchêne
Carrousel
Chartreuse
Cinzano
Clacquesin
Clairette de Die
Cointreau
Côte de Buxy
Courvoisier
Cutty Sark
Dubonnet
Espina dorada
Fernet Branca
Gaston de la Grange
 Anisette Gras
Hennessy
Izarra
Kornbrand
Lilet
M. Maillart
Mailly
Mandarin
Mansard-Baillet
Martell
Martini
Cordial Médoc
Mercier
Michaud
Monéger
 Négrita Rhum
Noilly Prat
Old Oxford
Oro de Oaxaca
Rioja Palacio
Pernod
Pikina
Pradel wine
Vins Rouvière
Rum St Esprit
St-Raphaël
Suze
Vabé
Vat 69
Vieille Cure
 
Brussels (Belgium),
November 1998;
pict. A. Guët
Martini & Rossi was born in 1863 out of an initiative of A. Martini, T. Sola and L. Rossi. It is now a member of the international Bacardi-Martini group.
This wall is worth being declared a National Monument. It hurts witnessing decaying such beauty. The drawing is not interrupted by irregularities in the wall. It is extra-ordinary that no one felt the need to reopen the blinded windows. Many other advertisements were disfigured by new doors or windows (f.e. the liquor BYRRH and the lubricant IGOL)
Many old panels show several layers and this wall is no exception. The bottom layer features the brands MARTINI and ROSSI. Rossi is in a much bigger type size than both the old Martini and the new Rossi. Martini is not repeated on the new version of the drawing.
   The words Apéritif à base de vin are probably leftovers from the previous version: the first and last character ('A' and 'N') don't fit on the new blue background.

One last, important observation: the drawing repeats itself in the bottle above the beaming consumer. The pictures below show the amazing detail; don't miss the Italian flag!
We have another, less elaborated, case in the Malagasy Vache qui rit, where the earrings repeat the whole.
 
Mechelen (Belgium), IV.1999;
pict. A. Guët		   Brussels (Belgium), XI.1998;
pict. A. Guët
top: vermouth MARTINI
bottom: ROSSI with globe and bottle and flags, everything.

Both panels also carry the Soubry brand.
More about Soubry in the food-section.

  This wall on the Place du Jeu de Balles is proves that painted advertisements are not considered worth preserving. The disgusting top layer recommends frying-pans and other kitchen-utensils.
 
Valframbert (Alençon; France); V.1998 Brussels (Belgium); VI.1998;
pict. A. Guët		 Brussels (Belgium); IV.1999;
pict. A. Guët
MARTINI
l'apéritif a base de vin		   vermouth MARTINI
Covers an old Cinzano ad		   MARTINI vermouth
Behind the Martini an old BYRRH.

Don't miss the Pompes Compresseurs just below the top border.

Complete mural in the section about Home appliances
 
Pre en Pail (53, France), VI.2004;
pict. Ph. Rigault
MARTINI
l'Apéritif a base de vin
Apéritif de ???

Two layers of the same brand.

    
 
Cavignac (France); VII.1998 Guibert (N10, France); 23.X.1999 Ste Colombe La Commanderie (RN13,
France); IV.2000; pict. A. Guët
Vermouth NOILLY PRAT NOILLY PRAT repeated on one wall
 
near Fougères (France); XI.1999;
pict. A. Guët		 (Var, France);
VIII.2000; pict. A. Guët
Vermouth NOILLY PRAT DRY ROUGE   NOILLY PRAT
l'Apéritif de renommée mondiale
or Aperitif with world-wide fame.

Brushed over an earlier ad saying:
en mars visitez la FOIRE de LYON
or Visit Lyon's fair in March.
Murals with other fairs
Cherbourg (RN13, France); V.2000;
pict. A. Guët		 Cours-Nièvre (France); VII.2001;
pict. M. Chartier
DRY - ROUGE
Vermouth
NOILLY PRAT		 DRY - ROUGE
Vermouth
NOILLY PRAT
 
Aalst (Belgium); IV.1999 Poissy (France); IV.2000; pict. A. Guët Issy les Moulineaux (92, France);
XII.2000; pict. A. Guët
Cinzano - vermouth Cinzano - Blanc Cinzano - Bianco
Cinzano's brand history dates back to the second half of the 16th century with Antonio Cinzano. Two centuries later the brand was sold world-wide.   Cinzano became one of the most internationally known Italian brands. From the mid 19th century Campari became an important competitor. Eventually the Campari Group acquired Cinzano in 1999.
 
Suresnes (92 France); II.1995;
pict. P. Rigault		 Suresnes (92 France); II.1995;
pict. P. Rigault
Both paintings are part of an advert covering opposite sides of the same building. Cinzano shares the space with Hoover. It's apparently quite difficult to squeeze the Bianco into the box.

Have a look at both walls and spot the differences.
Overview of first wall
Overview of second wall

Cinzano Bianco Cinzano Bianco
 
Prague (Czechia); VI.2002;
pict. A. Guët		 Prague (Czechia); VI.2002;
pict. A. Guët
Gaspare Campari (born 1828) started mixing vegetarian ingredients when he was still a boy. During the 1840s his concoction was sold throughout Italy. Some years later, in 1860, he founded the Gruppo Campari. Campari began its international expansion during the 1920s. The group acquired many other brands: one of them was Cinzano.
Campari Campari
 
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