Old Painted Roadside advertisements: Bodycare & Health

Paris (France); VII.1998;
pict. M. Guët

Du haut d'un immeuble, Bébé Cadum magnifiquement éclairé, annonce des temps nouveaux.

Un homme guette a sa fenêtre. Il attend. Qu'attend-il?
Une sonnerie éveille un couloir.
Une porte cochère se ferme. Une auto passe.

Bébé Cadum magnifiquement éclairé reste seul, témoin attentif des événements dont la rue, espérons-le, sera le théâtre.

(Robert Desnos, La liberté ou l'amour, 1927)

Savon Cadum or Soap Cadum

In my opinion a baby with a very adult face.

The brand Cadum was born in Paris (1907) and first stood for pharmaceutical products in general. It was only on the occasion of a huge advertising campaign in 1912 that the baby became the brand's face. After the war the baby was present on about every wall in Paris and stayed popular until the forties when young ladies took over.

Learn more in Histoire du savon Cadum (French only) virtual exhibition of the Musée d'Arts Décoratifs in Paris. (latest check XII.2018)

Paris XIII^e (France);
IV.2000; pict. M. Chartier

Savon Cadum in very bad shape.
The lighter blot below the Dubonnet probably was the baby's face.

Don't miss the peculiar orientation of the o in the word Savon.

Madagascar, 22.X.2012; pict. H. De Meyer

dalan CITRON Frais
Savony
Hanitra Natioraly
or soap with a natural perfume

Dalan CITRON is a multi-purpose soap which provides purity and lemon freshness for you to have a relaxing bath, clean your garments and wash your dishes (from the company's site). It was in 1941 Izmir (Turkey) that Hamdi Dalan began with the production of pure olive oil soap. Read more at Dalan's website.

Madagascar, 22.X.2012; pict. H. De Meyer

Savony Ara-Pahasalamana
Zakuro Black Soap
Active TCC + Herbal - Sabao Antisseptico

overview of the entire wall

Kremlin Bicêtre (Paris, France);
III.1999; pict. A. Guët

Puteaux (92, France);
IV.2002; pict. A. Guët

Pâte Dentifrice Dr. Pierre or tooth-paste Dr. Pierre

The company was at its height in the 2^nd half of the 19^th century. A 1894 poster states:

Pate Dentifrice du docteur Pierre de la faculté de médecine de Paris en vente partout
Toothpaste of dr. Pierre from the Paris faculty of medicine for sale everywhere

It was only in the 1920s that Dr. Pierre's portrait appeared on the streets.

Cajamarca (Peru); V.2003; pict. M. Chartier

Colgate

In 1806, the English immigrant William Colgate set up a starch, soap and candle business in New York City. William died in 1857 and it was only in 1873 that Colgate & Company produced its first toothpaste (in jars!).

The history of Colgate at the company's website (Let's hope they don't keep moving it around).

Antanarivo (Madagascar); XII.2003; pict. M. Chartier

Colgate
Pour un sourire éclatant de santé
or
Colgate for a smile which radiates health.

Madagascar, 23.X.2012; pict. H. De Meyer

Colgate - Herbal
Dents Fortes et Sans Caries
or Strong Teeth without Caries

Madagascar, 23.X.2012; pict. H. De Meyer

Notice the strong muscled tooth and the similarities with the Ciptadent tooth.

Madagascar, 22.X.2012; pict. H. De Meyer

Ciptadent
Lion Renforce L'email Des Dents — Menthe Fraîche
avec multi-vitamines & mousse micro-active
or Lion strengthens the teeth's email — Fresh Mint
with multi vitamines and mico active foam

Madagascar, 22.X.2012; pict. H. De Meyer

Strong teeth
Notice the different languages: French, English, Arabic (blue above the a).
Ciptadent is a brand of the Lion company Japan's leading brand in the oral care field

Madagascar, 22.X.2012; pict. H. De Meyer

MAXAM
Triple Action
Herbal
Vitamin

Madagascar, 22.X.2012; pict. H. De Meyer

MAXAM Toothpaste With Orange Taste
VC vitamin

Maxam is a brand made in China

Fort Portal, Uganda, 26.VIII.2011; pict. M. Tailly

Most affordable
ABC Dent
For stronger white teeth and fresher breath.
The package further states FREE tootbrush inside and fluoride toothpaste

UNBS stands for Uganda National Bureau of Standards. ABC Dents is a certified product of Vision Impex (U) Limited.

Gujarat (India), 20.XI.2013; pict. H. De Meyer

Anchor
Strong white teeth
Fresh breath all day

Anchor is a vegetarian toothpaste launced in 1992 and now made by Anchor Health & Beauty Care. This company was formed in 1997 as a division of the Anchor Group which was a large manufacturer of electrical switches and accessories.

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