PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Bodycare & Health

Savon Cadum
Forvil
Cadoricin
 Solba
Dr. Pierre
Colgate 		Ginsana
Soeur Borel
Allrock
 l'Oréal
Lordson
 
Du haut d'un immeuble, Bébé Cadum magnifiquement éclairé, annonce des temps nouveaux.

Un homme guette a sa fenêtre. Il attend. Qu'attend-il?
Une sonnerie éveille un couloir.
Une porte cochère se ferme. Une auto passe.

Bébé Cadum magnifiquement éclairé reste seul, témoin attentif des événements dont la rue, espérons-le, sera le théâtre.

(Robert Desnos, La liberté ou l'amour, 1927)

Savon Cadum or Soap Cadum

In my opinion a baby with a very adult face.

The brand Cadum was born in Paris (1907) and first stood for pharmaceutical products in general. It was only on the occasion of a hughe advertising campaign in 1912 that the baby became the brand's face. After the war the baby was present on about every wall in Paris and stayed popular until the forties when young ladies took over.

Learn more in Histoire du savon Cadum (French only) virtual exhibition of the Musée de la Publicité in Paris.
Paris (France); VII.1998;
pict. M. Guët
 
Savon Cadum in very bad shape.
The lighter blot below the Dubonnet probably was the baby's face.

Don't miss the peculiar orientation of the o in the word Savon.
Paris XIIIe (France);
IV.2000; pict. M. Chartier
 
Kremlin Bicêtre (Paris, France);
III.1999; pict. A. Guët		 Puteaux (92, France);
IV.2002; pict. A. Guët
Pâte Dentifrice Dr. Pierre or tooth-paste Dr. Pierre

The company was at its height in the 2nd half of the 19th century. A 1894 poster states:

  • Pate Dentifrice du docteur Pierre de la faculté de médecine de Paris en vente partout
  • Toothpaste of dr. Pierre from the Paris faculty of medicine for sale everywhere

It was only in the 1920s that Dr. Pierre's portrait appeared on the streets.
 
Cajamarca (Peru); V.2003; pict. M. Chartier Antanarivo (Madagascar); XII.2003; pict. M. Chartier
Colgate

In 1806, the English immigrant William Colgate set up a starch, soap and candle business in New York City. William died in 1857 and it was only in 1873 that Colgate & Company produced its first toothpaste (in jars!).

The history of Colgate at the company's website (Let's hope they don't keep it moving around).

 Colgate
Pour un sourire éclatant de santé
or
Colgate for a smile which radiates health.
 
Le Mans (72 France);
13.I.2010; pict. T. Radereau
Lordson
à coupe diagonale

Lordson is a French brand of electric shavers.
 
More bodycare: Bodycare & Health 2
Bodycare & Health - Forvil
More soap: Cleaning and maintenance
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