|PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Bodycare & Health
|Du haut d'un immeuble,
Bébé Cadum magnifiquement
éclairé, annonce des temps nouveaux.
Un homme guette a sa fenêtre. Il attend. Qu'attend-il?
Bébé Cadum magnifiquement éclairé reste seul, témoin attentif des événements dont la rue, espérons-le, sera le théâtre.
(Robert Desnos, La liberté ou l'amour, 1927)
Savon Cadum or Soap Cadum
In my opinion a baby with a very adult face.
The brand Cadum was born in Paris (1907) and first stood for pharmaceutical products in general. It was only on the occasion of a hughe advertising campaign in 1912 that the baby became the brand's face. After the war the baby was present on about every wall in Paris and stayed popular until the forties when young ladies took over.
Learn more in Histoire du savon Cadum (French only) virtual exhibition of the Musée de la Publicité in Paris.
|Paris (France); VII.1998;
pict. M. Guët
|Savon Cadum in very bad shape.
The lighter blot below the Dubonnet probably was the baby's face.
Don't miss the peculiar orientation of the o in the word Savon.
|Paris XIIIe (France);
IV.2000; pict. M. Chartier
|Kremlin Bicêtre (Paris, France);
III.1999; pict. A. Guët
|Puteaux (92, France);
IV.2002; pict. A. Guët
|Pâte Dentifrice Dr. Pierre
or tooth-paste Dr. Pierre
The company was at its height in the 2nd half of the 19th century. A 1894 poster states:
It was only in the 1920s that Dr. Pierre's portrait appeared on the streets.
|Cajamarca (Peru); V.2003; pict. M. Chartier||Antanarivo (Madagascar); XII.2003; pict. M. Chartier|
In 1806, the English immigrant William Colgate set up a starch, soap and candle business in New York City. William died in 1857 and it was only in 1873 that Colgate & Company produced its first toothpaste (in jars!).
The history of Colgate at the company's website (Let's hope they don't keep it moving around).
Pour un sourire éclatant de santé
Colgate for a smile which radiates health.
|Le Mans (72 France);
13.I.2010; pict. T. Radereau
à coupe diagonale
Lordson is a French brand of electric shavers.
|More bodycare:||Bodycare & Health 2
Bodycare & Health - Forvil
|More soap:||Cleaning and maintenance|
|Path: Home / Painted roadside advertisements / Bodycare||e-mail:|