PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Cleaning and maintenance

Baquesíl
Brillant Belge
Ça-va-seul
Le Chat
Eclipse
Klin
Lux
Mik
Miror
Saba
Saponite
Sunlight
Sunlicht
Vigor
Vikram
Wavi

Most important with maintenance products is to minimize on the burden of cleaning. Your home full of shining furniture is just a whistle away with Ça-va-seul. Cleaning with Hoover appliances goes so fast, the brand and free time are almost synonymous.
Speed and convenience is one thing, but we want the place spotless after the mopping. Vigor answers this requirement: it will dash away every blot (no '+', 'extra' nor 'vitamins' needed).

Aix en Provence (France); VIII.1999;
pict. N. Mikaïloff

Crème éclipse - Cirage à la Cire
or
Eclipse Cream - polisher with beeswax

 
 

The brand's motto in the 1930s was
La Crème Eclipse
éclipse tous les cirages
(J.P. Arbelet)

Strasbourg (France); I.2005;
pict. M. Jullien

Crème éclipse
éclipse tous les cirages

Gramat (Lot, France); XI.1998;
pict. J.P. Arbelet
 
 
 
 
This wall carries two brands: Crème Eclipse and Lumière.

You'll find another extremely well done face at the Vermouth page.

Pellicule Lumière is in the Photography section

Dangé Le Romain (France); V.1996

Ça-va-seul: produits d'entretien
or: maintenance products

Vilvoorde (Belgium); 12.IX.1999

Ça-va-seul

Auchy-les-Mines (France); 16.IV.2001

Ça-va-seul

Ça-va-seul was born in Diksmuide (Belgium) when G. Bouquey experi­mented with cleaning products and shoe wax. That was in the 1880s. In the 1920's production moved to Vilvoorde (near Brussels) and a second plant some years later in the North of France. After several take-overs the brand eventually became Reckitt Benckiser's in 2001 and production moved to France.

Saint Geniès (Dordogne, France);
VIII.2000; pict. M. Chartier

Brillant Belge
Nettoyage des métaux
Depuis 5 cent.

or
Brillant Belge
metal cleaner
prices starting at 5 centimes.

Les Tavernes (N14, Val d'Oise, France);
IV.2000; pict. M. Chartier

Miror
cuivres brillants pour longtemps

or
Miror
long lasting copper cleaner.

Notice the tin with the product and a shiny sun with face. The brand exists since 1911.

Find the complete wall which features also an almost unrecognizable bougies Eyquem and a Vichy St Yorre advert.

Puylaurens (RN126, 81 France);
VII.1994; pict. P. Rigault

LARDIT
Blanchisseur
MIK
Teinturier

or
Washerman
MIK
dyer

Gujarat (India), 16.XI.2013; pict. H. De Meyer

Vikram

More cleaning: Soap
Related: Bodycare
Home appliances

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