Old Painted Roadside advertisements: Lubricants

PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands Lubricants

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo

Delc'Oil
Energol
Essolube
Igol
Kervoline
Labo - Oil

Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange

Huiles Sport Renault
Shell
Solima
Spido
Veedol
Yacco - Oil

between Poitiers and Limoges (France); VIII.1998; pict. A. Guët	Etréaupont (Aisne, France); VI.1999	near Chartres (France); I.2001; pict. A. Guët

L'Huile de France ANTAR pour automobiles French oil - ANTAR - for motorcars	ANTAR 7 Km Announces a service station. Painted on top of a SIMCA ad.	ANTAR à Chartres

ANTAR was rooted deep in the past of european oil exploration: the Pechelbronn oilfield in Alsace (N.E.-France). Louis XV granted the first concession, but oil was already mined unofficially from the 15th century. The Antar refinery stood for much French Oil during the 1930s-40s but lost importance against the Lacq oilfields (S.W.-France) during the 1950s.
Elf took over ANTAR and the production continued until the mid 1960s. All facilities were dismantled in 1970.

Pechelbronn was the place where the first electrical log was run in 1927. Research of the subsurface by electrical measurements was pioneered by the Schlumberger brothers sponsored by their father.

The Schlumberger company has some nice pages about their history: The early years

The history of the Elf Group


Dordives (N7, France); V.2000; pict. M. Chartier		Challuy - Nièvre (N7, France); VII.2001; pict. M. Chartier		Chocques (France); 16.IV.2001

ANTAR -L'Huile de France

Look carefully and discover the Hotchkiss brand behind Antar. Accentuated on bottom picture

We have more Hotchkiss ads. It's a brand with a history.

ANTAR - Tri Super

Again on top of a Simca ad.


Montigny La-Resle (N77, France); VIII.2003
ANTAR - Tri Super -L'Huile de France

Valframbert, Alençon (France); V.1998
		IGOL - lubricants Observe the variation in the drawing: the eye, the wattle, the proportions, only the colours cannot be played with. The modern logo still reflects the original cock. The type has changed in lowercase with descenders. The 1999-logo deviates even more from the original, but you can still recognize the eye and the wattle. (not shown) A nice case of a brand adapting to modern times.


St Jean de Chevelu (N504, France); II.2001; pict. M. Chartier		Frayssinet (France), V.1999		Cressensac (France), V.1999

Paris 4^ième (France), III.2001; pict. A. Guët

Souppes-sur-Loing (N7, France); V.2000; pict. M. Chartier			Paris 18 (France); XII.1990; pict. P. Rigault

GARGOYLE Mobiloil
A demi-fluide

Mobiloil was born in 1899 as the Deutsche Vacuum Oil Company. Gargoyle Mobiloil A stems from 1926 and came in returnable tins. They probably knew that people then preferred products in tins because of the many uses once emptied.

The mention demi-fluide is important. Before 1955 (the year of the first multigrade oil Mobiloil Special) car owners had to switch oil with the seasons. Gargoyle A, the summer oil, stiffened under low winter temperatures. The appropriate oil for the cold season was Gargoyle Arctic.

The upper half of the wall gives the same message as the other adverts :
GARGOYLE Mobiloil
Vacuum Oil Company - Société Anonyme Française.

The lower half says, and repeats,
L'Huile de marque la plus répandue.

Mobiloil has a website (mostly in German)

Paris 12 (France); XI.1990; pict. P. Rigault				Paris, Porte de Clichy (France); II.2000; pict. C. Fiquet

GARGOYLE Mobiloil Vacuum Oil Company - Société Anonyme Française				The same wall ten years later.

Le Temple sur Lot (France); VIII.1999; pict. A. Guët	La Romagne (Maine-et-Loire, France); V.2000; pict. M. Chartier	Le Kremlin Bicêtre (France); V.2000; pict. A. Guët

Huiles LABO	Huiles LABO	Garantie LABO

Laroche - S^te Cydroine (Yonne, France); X.2000; pict. M. Chartier

Huiles LABO

Other pages:	Lubricants Lubricants 2 Lubricants 4 Fuel


Path: Home / Painted roadside advertisements / Lubricants		e-mail: