PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Lubricants 4 |
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Antar Bardahl Bret-Oil Caspar Castrol Citgo |
Delc'Oil Energol Essolube Igol Kervoline Labo - Oil |
Lotos Lubrex Mobiloil Motul Nervol Orange |
Huiles Sport Renault Shell Solima Spido Veedol Yacco - Oil |
| St Gaudens (France); VII.1999; pict. A Guët |
Lougratte (N21, France); VI.2000 | Rilleux la Pape (France); IX.2003; pict. Ph. Rigault |
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| YACCO
L'Huile des records du monde. The yellow and green colours could wrongly suggest Yacco is from BP. The Total-site states it's their brand. |
Find a discussion about their advertising strategy under Bret-Oil | YACCO
L'Huile des records du monde. |
| Juvisy sur Orge (N7, 94 France); IV.1997; pict. T. Dubois |
Nièvre (58 France); VI.1996; pict. P. Rigault |
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| Toplines almost undiscernable:
L'Huile ???? a votre moteur CASTROL Suractivée Chez tous les bons garagistes. Castrol was founded in 1899 and for some time also owned the Veedol brand. |
Castrol Suractivée
pour voitures et motos Agricastrol pour tracteurs. The bottom left corner shows traces of the Chez tous les bons ???? garagistes. Both murals together illustrate very clearly how design adapts to the available space. |
| Challans (Vendée, France); V.2000; pict. M. Chartier |
Bazouges sur Le Loir (N23, France); X.1996; pict. T. Dubois |
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| Lubrifiants Shell
Find more Shell on the fuel page. |
Huiles SHELL
dont chaque goute compte. (every drop is important) The shell is the 1930's design! |
| Maison Alfort (RN6, 94 France); January 2001; pict. C. Morsard |
Mexico, V.2004; pict. M. Chartier | ||
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| Auto - Avion Huile Orange L'Huile d'avion pour votre voiture. Once again the familiar approach: lubricant for aircraft couldn't possibly be bad for your car. Other examples are Bret-Oil, Huiles Renault, Frigéavia, Yacco. A leaflet from the mid 1930s shows that its products were sold in 44 French airports, as well as 4 in French North Africa and 13 elsewhere in Europe (as far away as Warsaw and Wien). It also claims that Air France flew 1 186 000 km and transported 19 959 passengers using Huile Orange. (information I. Byrne) |
Todo anda bien con Bardahl
or All's running well with Bardahl Bardahl is an American brand established in 1939 by Ole Bardahl, a Norwegian immigrant who arrived in the United States in 1922. He worked hard and in 1939 had enough money to buy a small chemical company. He personally oversaw the operation, supplied racers with oil to try them out, sponsored cars and made his products top sellers shortly after World-War II. Ole died in 1989. |
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| Other pages: | Lubricants 1 (Renault) Lubricants 2 (Veedol, Caspar, ...) Lubricants 3 (Antar, Igol, ...) Fuel |
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