Writers are probably amazed at the energetic activity around the hive and see it as evidence of efficient processes, perfect working methods, and superior communication between workers. It is however not always clear what the exact line of thinking was behind the call for a bee.
More productive thanks to teamwork—between the servers, that is, not between people. The image shows about fifty bees writing a giant's number eight in the blue sky. I am not sure how this story must be read. My best guess is that teamwork is the key word and that the 8-shape relates to the waggle dance. The dance of the honeybee is a type of animal communication that most people are aware of. The waggle dance is performed to share information about food-site locations with nestmates (†) and its path may be roughly described as a number eight. It looks like the writer had only a cursory look at the literature: the dance is performed by a single worker, and some mates may trace her steps, but it is not a group event. The waggle dance is done inside the hive and on the honeycomb. It is not an event of the open skies. The verdict: not particularly well done.
Twenty years ago, very few applications were written for UNIX—, and the present —
Today very few applications are not written for UNIX. There is a long text explaining how trustworthy the operating system is, but there is not the slightest mention of honey, or bumblebees and their behaviour. Why they were chosen is a mystery.
We have another honeypot in No. 13, a platform for Customer Relationship Management. Are they implying that CRM is all about honeypots and buttering someone up?
Nature as an example. Brace yourself for the text, in Dutch, which explains it all. The opening paragraph :
A honeycomb — a typical example of the technical perfection in nature. The material and tools can hardly be surpassed. The site appears to have been carefully chosen. And the technology has been around for thousands of years. The biologists talk about instinct. Or evolution.Then comes the link with the technology
An evolution can also be observed in the field of electronic components: the SMD technology … Just like nature, a complex procedure, …. Et voila, no better choice possible than a honeycomb with some bees. They have it right, though, that the working of Nature is complex and not always easily understood.
ensure increased efficiency of your professional applications in an optimized standard and office work environment.That is why
they are the only workstations worthy of the namesays the title. The bee, working all day for the good of the colony in the hive, stands for you, the employee, doing long days for the good of the company. The environment that makes it all possible is represented by the honeycomb which is indeed optimized and standardized. It's not an approach that leaves me speechless, but it's still much better than the previous, and next, examples.
because you deserve to know that taking it [pollen] helps your brain function a fraction faster, a fraction smarter.And they continue with
Why do we want you to think smarter ? Because we know that when ideas are communicated on paper, the more sense you appeal to, the more areas of the brain that are brought into play, the more impact your message has. … (‡)And therefore you should print on this specific kind of paper. I urgently need more pollen, that's for sure.
Everyone is involved in quality assurance (Nos. 10, 11). All bees are working together for a clean and healthy and prosperous colony.
The buzzword is productivity
More expertise can be found in
the Wild, the Great Outdoors, and in the fair
for factory automation (No. 17). The previous year bees were also shown, but then it was to emphasize innovation (No. 18).
In this specific case the bees are not an example to follow like in all the other advertisements. They represent the old fashioned way of doing which
urgently needs some new ideas.
The Canton Import & Export Fair, rather than innovation or expertise,
boasts the boundless opportunities (No. 19),
which are illustrated with flowers as far as the eye can see. Boundless opportunities, a feast for the bee, indeed. Some years earlier
a Rabbit was used and surrounded by carrots for the opportunities (see Rabbit & Hare) and any species surrounded by its food could perform equally well.
bee-line! Even for an advert in a language without an equivalent word. The play of words must have been irresistible. Therefore the bees and the combs. No further mention of either in the text. Only an English title above a Dutch body.
we have already explored the Europe of your investments. Bees scout for food, but so do all species.
To improve the fuel of the future, we ask nature to lend us a hand … says the advert for biofuel (No. 21).
We have seen the same company in Rabits & Hares where they are telling us how carefully their
combine leading edge technology with respect for the environment. The rabbit there stood for the environment under pressure
from humun activities. Bees are needed for the pollination of rapeseed, the raw material for biofuel. Therefore the bee stands for itself and its way of living.
‡ The advertisement is in English. If you cannot follow the line of thinking it cannot be due to a flawed translation.