PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Cleaning and maintenance - Soap

Brillant Belge
Ça-va-seul
Le Chat
Eclipse
 Klin
Lux
Mik
 Miror
Saponite
Sunlight
 Sunlicht
Vigor
Wavi
 
Marolles (France); 12.VI.2000 Davezieux (N82, France); VII.1999;
pict. T. Dubois
Savon Le Chat
or
The Cat Soap		 Le Chat is now a Henkel brand.
The Cat - still present on the package - has been shrunk into a small icon.

(www.henkel.fr)
 
Lede (Belgium); XI.1998 Ukkel (Belgium); VII.1998;
pict.: A. Guët		 Arlon (Belgium); III.2000;
pict.: Beke & Bousard
Zeeppoeder VIGOR
Voor de zware wasch
or
Soap powder VIGOR
For the heavy laundering

The Dutch version of the advertisement.

  
Savon en poudre VIGOR

The French version of the ad.

The 'fuel section' features other suggestive names like Energic, Spido, Energol, ...

   Savon en poudre VIGOR
Pour la grosse lessive
or
Soap powder VIGOR
For the heavy laundry
 
Turnhout (Belgium); September 1999;
spotted by B. Baeten		 Nivelles (Belgium); March 1999 Andenne (Belgium); 08.IX.2002;
pict. J. Muller
LUX - Voor alle fijne wasch
or
LUX - for all fine laundering.
 
   LUX - Pour lavages ???
or
LUX - for ??? laundering.		   LUX - Pour lavages délicats
or
LUX - for the delicate laundering.
LUX and VIGOR each target opposite ends of the washing-scale.
Both murals for LUX and VIGOR are also very old. The Dutch word wasch spells was since 1946 !		   To me Lux was Unilever-movie-star toilet-soap. And now this: Lux for laundry.  
 
Hemiksem (Belgium); 12.IX.1999 Gent (Belgium); II.1998 Vorst (Brussels, Belgium);
June 1998; pict. A. Guët
SUNLIGHT zeep (=soap)

Until 1884 soap was just soap.
But then William Lever (founder of Unilever) wrapped his Sunlight in vivid colours. This innovative approach resulted in a number one position in many countries.
Vigor is also a Unilever brand.

   SUNLIGHT zeep
or: Sunlight soap
The background shows a palm tree with PALMEX		   Sunlight savon (=soap)
Several layers of the same and other brands.

The lower part of this wall is in the Lubricants section.
 
Brussels (Belgium); IX.1998;
pict. A. Guët.		 St. Denijs (Belgium); VIII.1999;
pict. M. Tailly.		 Gent (Belgium); VI.2000
  Sunlight on this railway-station exposed wall diverts notably from the usual scheme.   The typical Sunlight Zeep wall. Interesting though because of the Camus-announcement.
CAMUS
la grande marque
COGNAC

We have more Camus on the site.
 
Sri Lanka; III.2002;
pict. H. De Meyer		   Liège (Belgium), X.2002;
pict. J. Muller		   Lessen (Belgium); VI.2004
Sunlight - Pure Soap
Notice the lower case type. The Belgian walls are in uppercase.
It's also remarkable that we haven't any other Sunlight murals except for Belgium. Lux and Vigor finds also come only from Belgium.		   Sunlight - Savon

The French version

   Sunlight - Savon
 
Strassbourg (France), I.2005;
pict. M. Jullien		    
Sunlicht - Seife
Leichte Arbeit - Völler Erfolg
or
Sunlicht - Soap
No Sweat - Great Results 		   
In 1899, W. Lever started production of his Sunlight Soap in Germany. It was a great succes and in 1903 the German version of the brand was created : Sunlicht.   Alsace was German territory before 1918. This wall could well date from then, the early days of the brand.  
 
St Pierre les Nemours (N7, France);
1997; pict. T. Dubois		 Charenton le Pont (France);
November 1999; pict. A. Guët		 Asnières (92 France);
springtime 1996; pict. T. Dubois
   
SAPONITE - marque déposée

Excellent wall featuring Mr. Bonaparte clearly impressed by the qualities of the product.

The Emperor supports a Cognac too.

   SAPONITE - la bonne lessive
or Saponite the right washing powder.

Almost lost and showing the same drawing as the 1997 find but enhanced with a short recommendation.
Below the tub: traces of marque déposée

Saponite is a synonym for the mineral Montmorillonite also known as Mountain soap.

   Saponite ad obscuring an older KUB.

Find a modern KUB artwork.
  
Liège (Belgium); VIII.2002; pict. J. Muller Thies (Senegal); XII.2003;
pict. H. De Meyer
WAVI le savon complet pour toutes Lessives a base d'Elium
or
WAVI the complete soap for all laundry, based on Elium.

I wonder what Elium is.

 The left wing shows the package with a bilingual (French - Dutch) text stating New - contains Elium in the red blot and in the yellow rubans repeating that it is a complete product.

The right wing says Glycérine parfumé and gives the NET weigth of the box.

   so Klin
nouveau parfum - plus protecteur de couleurs - Lessive concentrée - extra puissante - 30% plus economique
or
so Klin
new scent - protects colours better - concentrated - extra strong - 30% better value
 
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