Nactalia uses an interesting mix of old and new technology: a painted wall with a digital display. The counter clicks at the French birth-frequency (0.007Hz).

FMT Médical featured an article about this Nactalia birth-clock. The text is in French and is accompanied with a picture of the same wall.

Compare with our picture and note the:

1°	disappearance of the Gervais logo.
2°	new small print at the bottom: estimation de la population française

Ovomaltine (born in 1904) was developped by the Swiss Albert Wander. His father Georg started the company Wander SA in 1865. Read more about the history at en.wikipedia.org/wiki/Ovomaltine.

The brand certainly took a risk with this poster. What if the reader linked the uselessness of Sisyphus' task to the product? Junior copywriters should read the old myths.
Sister Borel had a similar problem with the bad typecasting of a tree (normally considered the good one) impersonating the bad guy (illness).
The same design flaws still happen: would you expect any good from a internet service provider named Pandora ? (www.pandora.be)