La MARQUE qui veille aux grains
Café Quotidien (translates as daily coffee) then as now primarily targets professionals.
The motto aludes to the French expression veiller au grain meaning to be careful or alert. It's worth noticing that the advert displays aux grains. The use of the plural form changes the motto in a play on words meaning to keep an eye on the quality of the beans.
I feel that the brand's ranger has a distinct eastern complexion. Could that be an indication about the origin of the coffee?
|Englos (Lille, France); 16.IV.2001||Illies (France); 16.IV.2001||Dakar (Senegal);
VIII.2002; pict. M. Chartier
la tradition du bon café
Look closely: the black background is coffee. See the coffee-pot and the droplets (with highlight spot)?
|Le bon café JAPA
grillé a votre gout
The good coffee JAPA roasted the way you like it.
The same wall carries a Energic ad.
The Brazilian Coffee Institute in their search to reduce the coffee surplus in 1930 approached Nestlé. A company team set out to find a way to make a good tasty instant cup of coffee. Nescafé was first launched in Switzerland in 1938.
|The brand JAPA saw light in 1936 when brothers Joseph and Paul Aubin formed a coffee roaster company in the North of France, near Lille.|
Tata Mr. Bean Coffee-Chicory Blend (53% coffee, 47% chicory) is allegedly made with the best mountain grown beans from Tata's own plantations in Kodagu district.
|Gramat (Lot, France); 23.XI.2001; pict. A. Guët|
|Pas de bon café
sans Composition des Moines
en vente chez tous les épiciers
|This very nice mural came to the light after demolition of
an old warehouse.
Alluding to the popular song Au clair de la Lune several brands use a Pierrot with the moon. But in this case I fail to understand the language. Why is the fool offering a cup to the moon?
|Found also in Gramat:
the moon-face of Crème Eclipse.
|Grandvilliers (Somme France);
VII.2000; pict. A. Guët
|Ecaudain (59 France);
XII.1995; pict. T. Dubois
|St Eloois-Vijve (Belgium);
08.VIII.2011; pict. M. Tailly
|chicorée LEROUX - Orchies
Leroux comes into existence in 1858 when father Leroux buys a small factory —located in Orchies and started by F. Herbo in 1840— for his son Alphonse. After many years the firm becomes a dominant chicory player having almost the entire market in France.
Was founded in 1825 by the family Van Lier in Halle (Belgium) and provided a living to many people of the city.
Pacha (brand of Chicobel since 1975) was the belgian counterpart of Leroux.
In 1992 Leroux acquired Chicobel and shut the factory in Halle down. The brand Pacha continues to live.
|la bonne chicorée LEROUX
The label says Orchies Nord
Two layers of the same brand.
|Praha (Czechia), IX.2002;
pict. A. Anselin
|St John's (Newfoundland, Canada),
11.VII.2010; pict. Baeten & De Dier
|The rhyme says:
The gray-beard calls for it to wet his throttle
On every housewife's table it will be
The infant cries to get it in his bottle
Even the dog loves golden pheasant tea.
|Twinings of London
Golden Pheasant Tea
This wall was restored in 2004 —based on the neighbourhood's people's recollection of the original from the 1930s. In 2011 the city allowed the painting to be destroyed in order to refurbish the building.