XII.2003; pict. M. Chartier
XII.2003; pict. M. Chartier
IX.1998
PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Food - Cheese |
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| Antananarivo (Madagascar), XII.2003; pict. M. Chartier |
Central highlands (Madagascar), XII.2003; pict. M. Chartier |
Antananarivo (Madagascar); IX.1998 |
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| Antananarivo (Madagascar), XII.2003; pict. M. Chartier |
| La Vache qui rit or The laughing Cow was registered as a trade name by Léon Bel in April 1921. In the beginning she wasn't laughing, she wasn't red and she didn't wear ear-rings. That was only from 1924 on. | The bleu-white ribon around the box dates from 1955. It's only in 1976 that both boxes in the ears are shown with the front-side visible. Before that year we were shown a front and back side. | |
| Learn more in a virtual exhibition of the Musée de la Publicité in Paris (I hope they'll keep it on-line and at the same URL; latest check II.2010) The story of La Vache qui rit was also given in La Revue des Marques in 1994. (French only and for a fee) |
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| Eclaron (Champagne, France); VI.1999 |
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Fromages Vignottes
Now, this is a confusing mural.
And then: the warning signs for radio-activity! Left and right on the cheese-world, on the cargo and on the label with the brand name. I can't believe this is a regular ad. Is it an artwork inspired by Fromages Vignotte (without 'S') or an anti-ad from a competitor? Needs more research. |
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| Narbonne (France); VIII.20008; pict. T. Taal |
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It was in 1934 that three men named Aboucaya, Lapeyre
and Baillivet became asociates to form a dairy-farm under the name ALB.
One of their products were the so called petit suisses (invented in 1850 in French Normandy
by an employee from a local diary-farm who was born in Switzerland)). Petit suisse fromage is
meant as a dessert cheese. The size of one serving in those days was twice today's standard size.
It was Mr. Gervais who started industrial production of what was later called Petits Gervais.
After the second World War, ALB started competition against the popular Petits Gervais with their own petits Chambourcy. This name was choosen because the first of the founders had a property in Chambourcy (Paris region). In 1961 the brothers Benoit became the new owners of the company which was renamed Chambourcy in 1962. It became part of the large Nestlé family in 1978. The name was blanked out in 1996. Chambourcy brand was brought back to life in 1998 when three investors bought it back from Nestlé. From now on it would focus on organic products (dairy and other). La Revue des Marques published the Saga Nestlé (French and for a fee) with some paragraphs about Chambourcy. |
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| Tous les yaourts, desserts, fromages frais, ....
Chambourcy menent à la santé |
| Clermont s Oise (60 France); XI.1993; pict. P. Rigault |
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| Port-Salut
c'est écrit dessus or it's written on top |
| Other pages: | Cookies Chocolate Other food Oil and margarine |
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