PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Food - Cookies

Chocolat d'Aiguebelle
Pâtes Arrighi
Basmati Rice
Brossard
Bourret
Nouga Canteperdrix
Cémoi
Biscottes Darry
Gamesa
Geslot-Voreux
Heudebert
Bouillon KUB
Loste
LU
Maggi
Maizena
Dulces Mallorquina
Mars
Chocolat Menier
Chocolat Moreuil
Mullol
Olida
Pans Company
Bica Pazo
Biscuits Pernot
Sabritas
Port-Salut
Chocolat Poulain
Ruffles
Soubry
Suchard
La vache qui rit
Victoria
Fromage Vignottes
Biscottes ???

Tournay (Tarbes; France);
VII.1998
Brussels (Belgium);
VI.1998; pict. A. Guët
South of Béthune (France);
V.1998; pict. A. Guët
Biscuits Brossard   Chocolat
biscuits
confiseries
Victoria
  Biscuits Geslot-Voreux
 
In 1846, Jean-Romain LEFÈVRE and his wife Isabelle UTILE start a pastry shop in Nantes. Fourteen years later, both names were joined in the LEFÈVRE-UTILE brand name. From about 1900 on, the initials LU became the company's mark.
Musée de la Publicité in Paris gives more detail on the logo-history:
LU - Evolution of the LU Logo
 
Paris la Chapelle (France); X.1998;
pict. A. Guët
Paris, Rue des Poissoniers (France),
January 1999; pict. M. Guët
LU LU
exiger (= ask for)
PETIT-BEURRE
Lefèvre Utile

Nantes  

  The cookie:
straight from the box:
crisp with toasted edges.
  The double LU is just visible behind the St-Raphaël layer. As far as I can see Nantes is not mentionned.
 
Mers-les-Bains (80 France);
VIII.2003; pict. M.T. Weal
PETIT-BEURRE
exiger marque?
LU LU
Lefèvre Utile
   
 
Mantecadas y Hojaldres
Dulma - 1916
Dulces La Mallorquina
Confiterias

The company (already third generation of the same family) started in 1916 as a confectionery with small workplace. The company is firmly rooted in Astorga and finds inspiration in the old recipes of the region.

The company's site at www.astorga.com/dulma (also in English) shows the miracles they can do with everyday ingredients like flour, butter and eggs.
Warning: do not visit the site if you must watch your weight!

   
Fins (59, France); VI.2001; pict. A. Guët Mâcon (France), June 2000;
pict. M. Chartier
Limonest (RN6, France), April 2000;
pict. M. Herz
les bons Biscuits Pernot

Part of a wall with a nice Vichy ad and two old Shell paintings.

  les bons Biscuits Pernot
or Good cookies Pernot

The last line Quality products probably belongs to an older layer.

Notice the M on the older layer. It's a Mobylette ad.

  a horizontal Biscuits Pernot
Only the brand name stayed.

Observe the very special drawing of the B and the P on all walls.


 
Sas de Penelas (Orense, Spain), VII.1999 Tlacochahuya (Mexico), V.2004;
pict. M. Chartier
Bica Pazo
Bica is a cake of the Tierra de Trivés.
The dessert has its own festival A festa da Bica (or La fiesta de la Bica) at the end of July.
The same region has also a Festa do Chorizo in winter.
  Gamesa ® - cookies

The precursor of Gamesa was born in 1921 when three brothers Alberto, Ignacio and Manuel Santos González buy an existing pasta and cookie business in Monterrey and name it LYSA. The business grows, takes some other companies in and in 1948 becomes the Galletera Mexicana, S.A. The brand in 1990 becomes part of the great PepsiCo family.

 
 
Tonnay (Charente, France);
III.2001; pict. M. Chartier
Sénarpont (76, France);
pict. J. Darry
Sénarpont (76, France);
pict. J. Darry
Biscottes Darry   Roger Darry (a name with Irish roots) was born in 1912 in the northern part of France. He started his business in Pierrecourt in 1935 and stayed there until 1968.   Then Pelletier took the company over and continued until 1983. At the time of writing (2003) the founder of the Darry brand lives retired in the south of France.
 
   
Archives J. Darry
Information and pictures kindly supplied by John Darry. Plans exist to create a dedicated website.
Archives J. Darry Archives J. Darry
 
Other pages: Other food
Cheese
Chocolate
Oil and margarine

Path: Home / Painted roadside advertisements / Food  e-mail: