pict. A. Guët
PAINTED ROADSIDE ADVERTISEMENTS - Index of brands
Food - Chocolate |
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| Amiens - Cambrai (France); V.1998; pict. A. Guët |
Engrange (France); III.2001 | Engrange (France); III.2001 |
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| Poulain is a well-known
French brand of chocolate from a manufacturer in Blois.
'Poulain' is the French word for foal: the white blot jumping over the 'l'. It's also the name of Albert, father of the brand. I have been told that the winner of the dot jersey in the Tour de France got his weight in Poulain chocolate. (If you ask me: a safe bet on account of Poulain.) |
Both Engrange walls show how some
freedom was allowed in the placement of the foal.
Usually it jumps over the 'l', but here it comes out of the 'P'.
The overview of the wall shows a second foal close to the right border. |
| Labastide - Murat (France); VII.1999 | Detail of the Thivars-mural | Thivars (N10, France); VIII.1999 | ||
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| Chocolat Poulain Confiserie
In two layers. |
The foal with traces of the word Chocolat. |
| Clion sur Indre (France); V.1999 | ||||
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Chocolat MENIER
Menier (the founder) was a powder maker for pharmacists. He
opened his own shop in 1816 and started selling his chocolate.
Menier was taken in by Nestlé in 1988. |
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| The white patch is part of a trendy St Raphaël ad. The image at the right proves it. | The complete brand's advertising history:
Musée de la Publicité in Paris
The Menier Saga on Nestlé's site. |
Find out more about St Raphaël at our Wine and Liquors pages. |
| Goult (Vaucluse, France); V.2000; pict. Baeten & De Dier |
Crécy la Chapelle (77, France); VI.2000; pict. A. Guët |
Saint Geniès (Dordogne, France); VIII.2000; pict. M. Chartier |
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| Saint Saturnin d'Apt (France); I.2001; pict. A. Guët |
Peyrat le Chateau (D940, France), IX.2003; pict. Ph. Rigault |
Fongauffier/Sagelat (Périgord, France); VIII.2004 |
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| Eviter les contrefaçons
or Refuse any imitation |
| Nouailles (RD920, France); IX.2003; pict. Ph. Rigault | Sainte-Mère Eglise (France); V.2000; pict. A. Guët |
Agen (France); VI.2000 | ||
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| Chocolat Cémoi
Fabriqué à Grenoble It all started with Jules Parès making chocolats back in 1814. Cémoi is now a group with more than ten production plants world wide. Visit their site: www.cemoi.fr |
The other side of the same house shows a nice ad for Valentine paint. |
| N12 (France); XI.1999; pict. A. Guët | Serres (RN75, H. Alpes, France); XI.2000; pict. M. Chartier |
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| Evreux (27, France); IV.2000; pict. A. Guët |
Villevallier (Yonne, France); X.2000; pict. M. Chartier |
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| Chocolat Moreuil | Chocolat Moreuil
A much better wall with an enigmatic bird. Is it a Hoopoe?
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| Avignon (France); I.2001; pict. A. Guët | |||
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Céret (66, France); VII.2002; pict. A. Guët |
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| Chocolats Cacaos Suchard Café du Brésil Torréfaction |
Chocolat d'Aiguebelle | ||
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| The Swiss Philippe Suchard starts
making chocolate in 1825.
Notice how the life-saving dog left the barrel for a rich tablet of Chocolat au Lait (milk chocolate). Read more about
Note: before I'm flooded by mail telling me this plate shouldn't be on this page. Know that I have the right to wave the first requirement (Admission requirements). I gladly make an exception. |
To make ends meet after the French Revolution the monks of Notre-dame d'Aiguebelle were forced to look for more income than their
traditional occupations in agriculture could yield. A monk with a sweet tooth
suggested to go for chocolat. His idea proved to be a very good one.
It was soon necessary to build a dedicated production plant. The Chocolat
d'Aiguebelle became one of the bigger chocolate brands in France during the early 1900s.
The once famous plant was shut down in 1978. |
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| Next pages: | Some real food
Cheese Cookies |
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| Related: | Oil and margarine |
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