PAINTED ROADSIDE ADVERTISEMENTS - Index of brands

Food - Chocolate

Chocolat d'Aiguebelle
Pâtes Arrighi
Basmati Rice
Brossard
Bourret
Nouga Canteperdrix
Cémoi
Chambourcy
Biscottes Darry
 Gamesa
Geslot-Voreux
Heudebert
Holanda
Bouillon KUB
Loste
LU
Maggi
Maizena
Dulces Mallorquina
 Mars
Chocolat Menier
Chocolat Moreuil
Mullol
Olida
Pans Company
Bica Pazo
Biscuits Pernot
Sabritas
 Port-Salut
Chocolat Poulain
Ruffles
Soubry
Suchard
La vache qui rit
Victoria
Fromage Vignottes
Biscottes ???
 
Noailles (France), 5.III.2010 Thivars (N10, France); VIII.1999 Engrange (France); III.2001
Chocolat Poulain Confiserie
 
Poulain is a well-known French brand of chocolate from a manufacturer in Blois.
'Poulain' is the French word for foal: the white blot jumping over the 'l'. It's also the name of Albert, father of the brand.

I have been told that the winner of the dot jersey in the Tour de France got his weight in Poulain chocolate. (If you ask me: a safe bet on account of Poulain.)

 The mural from Noailles comes in three layers: it's currently the only wall with a black foal!

Both Engrange walls indicate that there was some freedom in the placement of the foal. Usually it jumps over the 'l', but here it comes out of the 'P'. The overview of the wall shows a second foal close to the right border.
 
Labastide - Murat (France); VII.1999 Amiens - Cambrai (France); V.1998;
pict. A. Guët
Chocolat Poulain Confiserie
In two layers.
 
Clion sur Indre (France); V.1999
Chocolat MENIER

Menier (the founder) was a powder maker for pharmacists. He opened his own shop in 1816 and started selling his chocolate.
Like W. Lever (see Sunlight soap), but years earlier, Jean Menier understood the importance of the packaging and sold his chocolates in a yellow chrome wrapping.
By 1867 Menier was truely big with plantations, sugar refinery, ships, everything.

Menier was taken in by Nestlé in 1988.
The white patch is part of a trendy St Raphaël ad. The image at the right proves it. The complete brand's advertising history: Musée de la Publicité in Paris
The Menier Saga on Nestlé's site.		 Find out more about St Raphaël at our Wine and Liquors pages.
 
Goult (Vaucluse, France); V.2000;
pict. Baeten & De Dier		 Crécy la Chapelle (77, France);
VI.2000; pict. A. Guët		 Saint Geniès (Dordogne, France);
VIII.2000; pict. M. Chartier
 
Saint Saturnin d'Apt (France);
I.2001; pict. A. Guët		 Peyrat le Chateau (D940, France),
IX.2003; pict. Ph. Rigault		 Fongauffier/Sagelat (Périgord, France);
VIII.2004
Eviter les contrefaçons
or Refuse any imitation
 
Noailles (France); 5.III.2010
(Choco)LAT MENIER

There are at least two layers, but it's not clear if both are about Menier.
The text at the top says Gardez votre confiance (or Keep your trust). There is more text below the Menier but I can't decipher it.
 
Nouailles (RD920, France); IX.2003; pict. Ph. Rigault Nouailles (France); 5.III.2010 Sainte-Mère Eglise (France);
V.2000; pict. A. Guët
Chocolat Cémoi
Fabriqué à Grenoble

 

 The same mural 7 years later. Someone managed to get hold of the Michelin plate. This advert hides an older Monéger painting. The other side of the same house shows a nice ad for Valentine paint.
It all started with Jules Parès making chocolats back in 1814.
In 1887 the company becomes Cantaloup-Catala after the names of the directors. It changes to Cantalou in 1962 when bought by Georges Poirrier who turns the small company in a mayor producer of distributor's brands. Cémoi and Aiguebelle belong to the same group.

Visit their site: www.cemoi.fr (French) or www.cemoi.com
 
N12 (France); XI.1999; pict. A. Guët Agen (France); VI.2000 Serres (RN75, H. Alpes, France);
XI.2000; pict. M. Chartier
 
Evreux (27, France); IV.2000;
pict. A. Guët		 Villevallier (Yonne, France); X.2000;
pict. M. Chartier
Chocolat Moreuil Chocolat Moreuil

A much better wall with an enigmatic bird. Is it a Hoopoe?
I can't find anything specific about Moreuil.

 
Avignon (France); I.2001; pict. A. Guët
 
 
Céret (66, France);
VII.2002; pict. A. Guët
Chocolats Cacaos
Suchard
Café du Brésil
Torréfaction
 
 Chocolat d'Aiguebelle
The Swiss Philippe Suchard starts making chocolate in 1825.
Notice how the life-saving dog left the barrel for a rich tablet of Chocolat au Lait (milk chocolate).

Read more about
+ Swiss Chocolate pioneers
+ other brands of Kraft Foods International

Note: before I'm flooded by mail telling me this plate shouldn't be on this page. Know that I have the right to wave the first requirement (Admission requirements). I gladly make an exception.

 To make ends meet after the French Revolution the monks of Notre-dame d'Aiguebelle were forced to look for more income than their traditional occupations in agriculture could yield. A monk with a sweet tooth suggested to go for chocolat. His idea proved to be a very good one. It was soon necessary to build a dedicated production plant. The Chocolat d'Aiguebelle became one of the bigger chocolate brands in France during the early 1900s.
The once famous plant was shut down in 1978. It entered the Cantalou-group (Cémoi) in 1981.
 
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