PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Vins au quinquina - St. Raphaël

Abel Lepitre
Amer Picon
Auvergne gentiane
Bandeira Port
Bartissol
Bénédictine
Berger
Cognac Bisquit
Bonal
Bourin
Brouette
Byrrh
Caballero
Calisay
Campari
 Camus
Canard-Duchêne
Carrousel
Chartreuse
Cinzano
Clacquesin
Clairette de Die
Cointreau
Côte de Buxy
Courvoisier
Cutty Sark
Dubonnet
Espina dorada
Fernet Branca
Gaston de la Grange
 Anisette Gras
Hennessy
Izarra
Kornbrand
Lilet
M. Maillart
Mailly
Mandarin
Mansard-Baillet
Martell
Martini
Cordial Médoc
Mercier
Michaud
Monéger
 Négrita Rhum
Noilly Prat
Old Oxford
Oro de Oaxaca
Rioja Palacio
Pernod
Pikina
Pradel wine
Préfontaines
Vins Rouvière
Rum St Esprit
St-Raphaël
Suze
Vabé
Vat 69
Vieille Cure
 
near Lourdes (France); V.1998 Angos (Tarbes; France); VII.1998
 
Arras (France); V.1999; pict. A. Guët detail with waiters
o (?) RAPHAËL - quinquina

A remarkable wall with several layers.
I did accentuate what I think belongs to the Raphaël layer. I can't find any 'St'; 'o' seems to be the replacement.
The brand's waiters are present. The arm and the bottle of the right person are just emerging from behind the white eyesore.

The picon part of the wall.
 
Riec s Belon (France); VII.1999;
pict. A. Guët		 near St Malo (France); XI.1999;
pict. A. Guët
Very nice wall with the waiters and the good old statement St-Raphaël - quinquina.

Traces of some experimenting with the type face, though.

 Two walls of the same house.
Both sides say St-Raphaël - quinquina and en vente ici (you can buy it here) but the right-side wall shows two layers: one with the brand in small print above the waiters big in the center of the wall and the second one with brand name in kingsize writing with the waiters on top.
 
Varades (Loire Atlantique, N23, France),
V.2000; pict. M. Chartier		 St Serain-sur-Rance (Aveyron, France),
VIII.2000; pict. M. Chartier		 La Chaume Blanche (D940, France),
VI.2003; pict. M. Chartier
Compare this drawing with the Angos mural earlier on this page.
The waiters lost their elegance. Observe how the bottom line of the text is curved. It is a typical Vichy trick.		 Notice the difference with all our other finds: the waiters are kept apart by the drink's name.
 

And then came the time to change the typeface

Lons le Saunier (RN78, France),
May 1999; pict. M. Duhamel		  
It was in 1952 when it, after 12 years, became possible again to advertise for apéritifs. Saint Raphaël ruled the walls with a new face. Everything was different.
They changed the type face from the easy roman to an almost unrecognizable italic. The waiters are reduced to less than the minimum; you can barely recognize a white bottle. The base-line goes up and the composition is disturbed by the black triangles. Disgusting.
 
Paris, rue des Poissoniers (75018 France), I.1999; pict. M. Guët   Laval -> Chateau Gontier (N162, France), IX.2000; pict. M. Chartier   Rennes (France),
VI.2004; pict. Ph. Rigault
Find the overview of the entire wall on the cookies page.
We have a Chocolat Menier wall maltreated in the same way by the same brand.
 
Isaux (France), V.1999;
spotted by A. Anselin		 Clehars - Carnoet (France), VII.1999;
pict. A. Guët
St. Raphaël - apéritif St. Raphaël - apéritif
overruling an earlier LILET painting.
Villeneuve sur Lot (France), VIII.1999;
pict. A. Guët
St. Raphaël - apéritif

On top of a Picon ad.
 
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